Privacy Policy.

Information Collected Automatically

When you visit our Website or interact with advertising technology involving Adxplorers, certain information may be collected automatically, including:

• IP address;
• domain or website URL;
• app name or app bundle, where applicable;
• browser type and version;
• operating system;
• device type;
• device identifiers, where permitted;
• user-agent information;
• approximate geographic information derived from an IP address;
• date and time of a request or visit;
• pages visited;
• referral information;
• advertising requests, responses and impressions;
• ad interaction and delivery information;
• cookie identifiers or similar technology identifiers;
• consent and privacy preference signals; and
• technical information required for fraud prevention, reporting, analytics and advertising delivery.

We generally use this information for operating, measuring, securing and improving our services and for facilitating digital advertising transactions.

You may voluntarily provide personal information when you:

• contact Adxplorers;
• request information about our services;
• enter into a commercial relationship with us;
• communicate with our sales, finance, operations or support teams;
• submit documents, invoices or other business information; or
• otherwise correspond with us.

This information may include:

• name;
• company name;
• job title;
• business address;
• email address;
• telephone number;
• billing and payment information; and
• other information you choose to provide.

Certain information may be necessary for us to establish or fulfil a contractual relationship with you.

Adxplorers works with publishers, advertisers, agencies, demand-side platforms, supply-side platforms, ad exchanges and other advertising-technology providers.

When an advertising opportunity is processed through our services, we may receive or process technical information associated with the advertising request.

This may include information such as:

• IP address;
• device type;
• operating system;
• browser;
• app bundle or website domain;
• advertising identifiers, where permitted;
• approximate geographic information;
• ad placement information;
• ad request and response information;
• impression, click and conversion information;
• contextual information;
• timestamps; and
• consent signals and privacy strings.

This information may be used to:

• deliver and facilitate digital advertisements;
• select relevant advertising campaigns;
• measure advertising performance;
• generate reporting and analytics;
• manage frequency and delivery;
• detect fraud and invalid traffic;
• enforce contractual requirements;
• protect our technology and partners; and
• comply with applicable privacy and advertising regulations.

Our Website and services may use cookies, pixels, tags and similar technologies.

Cookies may be used for purposes including:

Where required by applicable law, non-essential cookies will only be used after appropriate consent has been obtained.

You can manage cookies through your browser settings and, where available, through the consent-management options provided on our Website.

Adxplorers may use collected information to:

• provide and operate our services;
• facilitate programmatic advertising transactions;
• provide services to publishers and advertisers;
• communicate with customers, partners and prospective partners;
• process commercial and contractual relationships;
• provide customer and technical support;
• process payments and maintain financial records;
• analyse and improve our Website and services;
• measure advertising performance;
• prevent fraud, abuse and invalid traffic;
• maintain the security of our infrastructure;
• comply with legal and regulatory obligations;
• enforce our agreements and policies;
• respond to legal requests; and
• send business or marketing communications where permitted.

Depending upon your jurisdiction and the circumstances, we may process personal information on one or more of the following legal bases:

• your consent;
• performance of a contract;
• steps necessary to enter into a contract;
• compliance with a legal obligation;
• our legitimate business interests;
• protection of our legal rights;
• fraud prevention and security; or
• another lawful basis permitted under applicable privacy law.

Where processing relies on consent, you may withdraw your consent where applicable.

We may share information with trusted third parties where necessary for legitimate business purposes.

These may include:

• publishers;
• advertisers;
• advertising agencies;
• DSPs;
• SSPs;
• advertising exchanges;
• measurement and verification providers;
• fraud-detection and brand-safety providers;
• cloud and infrastructure providers;
• analytics providers;
• professional advisers;
• payment processors; and
• other service providers working on our behalf.

These parties may process information according to their own privacy policies or under contractual obligations entered into with Adxplorers.

We may also disclose information:

• where required by law;
• in response to lawful governmental or regulatory requests;
• to investigate fraud, security or illegal activity;
• to protect Adxplorers, our partners or users; or
• in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business.

Because Adxplorers operates with customers, publishers, advertisers and technology partners internationally, information may be processed in countries other than the country in which it was originally collected.

Where required by applicable law, we take appropriate measures to protect personal information transferred internationally.

Such measures may include:

• contractual data-protection obligations;
• Standard Contractual Clauses;
• data-processing agreements;
• recognised adequacy mechanisms; or
• other legally permitted transfer mechanisms.

We maintain reasonable administrative, organisational and technical safeguards designed to protect information against:

• unauthorised access;
• disclosure;
• misuse;
• alteration;
• loss; and
• destruction.

These measures may include access controls, security monitoring, encryption and internal security procedures.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• providing our services;
• fulfilling contractual obligations;
• advertising reporting and reconciliation;
• fraud detection and prevention;
• resolving disputes;
• enforcing agreements; and
• satisfying legal, taxation, accounting or regulatory requirements.

Information may be anonymised or aggregated where appropriate, after which it may no longer constitute personal information.

Depending on your location and applicable law, you may have the right to:

• request access to your personal information;
• obtain a copy of your personal information;
• correct inaccurate or incomplete information;
• request deletion of personal information;
• request restriction of processing;
• object to certain processing;
• request data portability;
• withdraw consent;
• opt out of certain marketing communications; and
• lodge a complaint with an applicable data-protection authority.

These rights may be subject to legal limitations or exceptions.

We may need to verify your identity before processing certain requests.

Where permitted by law, Adxplorers may send business and marketing communications relating to our products, services or partnerships.

You may unsubscribe from marketing emails using the unsubscribe option contained in the communication or by contacting us.

Transactional, contractual, security or service-related communications may still be sent where necessary.

Our services are intended primarily for businesses and advertising-technology partners and are not directed toward children.

Adxplorers does not knowingly collect personal information directly from children through its Website.

Where advertising transactions involve inventory that may be directed toward children, we expect our partners to comply with applicable laws and regulations, including applicable children's privacy requirements.

Our Website or services may contain links to third-party websites or interact with third-party advertising technologies.

Adxplorers is not responsible for the privacy practices of independent third parties.

We recommend reviewing the privacy policies of such third parties before providing personal information to them.

Adxplorers seeks to process information in accordance with privacy and data-protection laws applicable to its activities, which may include, depending on jurisdiction:

The specific rights and obligations applicable to processing may vary according to jurisdiction.

Where applicable privacy legislation provides a right to opt out of the sale or sharing of personal information, Adxplorers will honour valid requests as required by law.

Certain programmatic advertising activities may, however, fall within statutory definitions of "sale," "sharing" or targeted advertising under particular privacy laws even where no monetary sale of personal information takes place.

Where legally required, appropriate opt-out mechanisms will be provided.

We may update this Privacy Policy periodically to reflect:

• changes to our services;
• changes to our technology;
• changes to our business operations; or
• legal or regulatory developments.

The latest version will be published on our Website together with its effective or last-updated date.

We encourage users and business partners to review this Privacy Policy periodically.